Friday, 8 December 2017

Explainer Videos – A Channel Leading to Business Promotion



Making YouTube videos is no longer meant for just to kill the time by listening and watching videos of interest but for some it is serious business. It is meant for all those creative people who can add their work content material in portfolio videos, business explainer videos, corporate business profiles and explainer videos on hobbies, health videos, cookery, beauty tips and many more. Experts reveal- “YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands.” YouTube garners content marketing in the most prolific manner. But still it is an untapped channel and this provides us with unique opportunity to explore and create. 

Not only is YouTube one of the most popular websites of the decade for web video, it’s also a powerful social network and an effective way to showcase brands and demonstrate product and its content. Many businesses now include short corporate videos on their home pages to help consumers learn about them quickly. Here are some of the various different video production types that can help explain your business.

With the acquisition of YouTube by Google in 2006, the world gets familiar with the fact, that Google loves visual storytelling through a compelling video. Google incorporates videos into the search results and therefore adding one to your website will only increase its standing and will rank well in Google. This will, in turn drive traffic to your corporate video and likewise to your business page in Facebook and also to your website. 

Silver Bazel, video and animation does brand promotion through the use of motion graphics and textual animations. Now you can interact with customers and also explain your point quite playfully yet to the point with great effects so that users find it amusing to watch. The company does animated video production keeping in mind every intricacy as per client requirement and also keeping it short with necessary elements like ‘Call to Action’ and contact information. For additional info either browse the website www.silverbazel.com or call at 8881 380 380 for detailed insights.

For queries e-mail at contact@silverbazel.com

Tuesday, 21 November 2017

Explainer Videos – 4 Types that Exemplify the Best in Animation


Explainer videos exemplify the best of motion graphics along with the sales message which becomes more effective than textual content. Corporate explainer videos are short, to the point with the message given in short snippets or points along with animated effect to make it more effective and actually convey the message in the most interactive manner.

A 60 second video is capable of showing all the company services in a single click. Business Explainer videos can be interpreted in a faster way and much more effective than texts. Explainer videos can be of varied types like the ones that focus on a particular character and bring it live through animation, or videos that have storyboard with pictures on a whiteboard background

The Four Types are as follows:-

Character Animation Explainer Videos- The videos using character animation makes the process of animation by bringing the character into life. This type of video acts a boon to business world which works high on promotion. The first and foremost is creation of videos that will make the characters used in it alive so as to bring forth your sales pitch in the best possible and effective manner. Such videos create a vast illusion of thought, emotion and personality.

Whiteboard Animation Explainer Video- Whiteboard animation works on a white background where images can be drawn by means of an animated hand that writes and makes sketch on the whiteboard. Your sales pitch is conveyed here through whiteboard animation with a creative story and pictures to support it. It is used in advertising for TV and internet to communicate messages in an innovative and unique way.

Motion GraphicExplainer Videos- Motion graphics videos are dominated by motion graphics with a lot of illusion of motion. These types of videos also use rotation that takes place and is supported by music that goes best with the graphics. It is used for multimedia presentation and brand promotion.

Live Action Explainer Video- You can also live video of a happening event in combination with some motion graphics or simply show live action in the video. The sales message can be delivered through appealing voice over that runs in the background.

Silver Bazel is an corporate explainer video company offering Explainer video creation services worldwide. Silver Bazel is a video service provider in Delhi NCR. There are talented individuals dedicated towards presenting the best animation with typography and 3D effects. For more details contact us at contact@silverbazel.com or call at 8881 380 380 .

Tuesday, 14 November 2017

Communicative Explainer Videos –The Single Most Powerful Tool


Did you know that in the next 5 years interactive explainer video is poised to become the single most powerful tool to communicate with customers? Explainer Videos are ideal options to get maximum clicks. Silver Bazel carefully assimilates information to create an explainer video that communicates well with the audience. The Silver Bazel team will give the edge it needs through captivating storyline in the form of voice over, amazing graphical elements and animated effects.

Then why waste money on promotional activities that involve a lot of paper work and publication cost. Explainer video is the creative use of moving objects in a visual format, followed by an entertaining overview of the ‘who’, ‘what’ & ‘why’ of your business. Silver Bazel is your resort to attention grabbing content, assimilated in the most innovative manner through Explainer video presentations.

The Who, What and Why matters, which should have the answers to prove the efficacy of a video and right from the first frame to the Call to Action make sure you include the essential elements explaining and giving answers to the questions as mentioned above. This therefore requires you to go ahead and create an impact business explainer video.  This can be done through both motion graphics animation and info graphic.

ful video with the best features of your product highlighted in the most appealing manner and how it fulfills itself to answer the potential questions. These questions are anticipated to be in the minds of whosoever watches the

Then, why lag behind? Get corporate explainer videos for your business to give your product the promotional edge it needs which will make it distinct from what your competitors have to offer. Silver Bazel caters to explainer video creation through extensive use of 2D, 3D and whiteboard animation. For more detailed insights call at 8881 380 380 or watch out for more videos at https://www.youtube.com/channel/UC1kQOqAnAh4QisNV1zZF0yw/videos?view_as=subscriber

Friday, 3 November 2017

Get Viral with a Difference- Share your Explainer Video


Videos are created for one sole motive and that is to get audience engagement and  make it entertaining at the same time; they are often liked, commented on and shared across social media platforms, acquiring more and more views. A top-quality video can even be shared to the extent that it goes viral. The sharing of a video can build brand identity and recognition as the images and sounds in animated explainer videos can become synonymous with a brand.
Where, how, and by whom an animated video is shared can influence the brand image that is formed. The nature of a start-up business and its objectives impact on the way animation explainer videos is best applied.

Videos that Inform us More
You need need to share information but would like to avoid the textual jargon, then switch to Infographics that are a great way to share information. It is done through amazing text with overwhelming facts with the use of icons and graphics. People who create info graphics do their work partly because they believe info graphics are a great way to communicate information. Since the people in this field also need to communicate information about their work, it was inevitable that info graphics about info graphics would eventually be created as the most viable means of communication details that is worth knowing and deserving to be referred back for later. You can also use information along with 3D visualization in corporate explainer videos.

Conversion Matters

The stats reveal that 80% of internet users recall watching a video ad on a website they visited past 30 days. This quality to recall is great when the video reached the call to action part. Similarly, consumers who watch product video are 85% more likely to buy products, compared to those who do not watch product video. An interactive explainer video on the drop box home page increases conversions by 10%. This increase meant $48 million in additional revenue in 2012. In short, animated video increase conversion rates by 20% or more.

Silver Bazel works on the conversion levels and make it count for you. The company does this through amazing video production that are rendered in the most interactive manner through animation that goes at par beyond perfection. To find out how your company could best use this fabulous instrument of content marketing and product marketing through video creation, give us a call on 8881 380 380 or email contact@silverbazel.com.

Monday, 23 October 2017

How Effective are Explainer Videos- An Analysis


If you are ignoring the use of explainer videos for business promotion, then you are most possibly on the wrong track. Video marketing is the primary choice today and such marketing endeavors are essential for grabbing the attention of your potential audience. When done effectively, adding video can benefit your organization in creating a brand identity of the product offered for sale. Video marketing is one thing that goes viral with maximum amount of likes and shares.

Explainer videos have now become an essential component of marketing done for your website and services. A 30 to 90 seconds explainer video is far more effective than the other marketing efforts that you make like doing SEM, SEO, PPC and Social media marketing. These have less appeal than other modes of visual presentations.

What do you expect from a website that very well describes your service? Most conventional types will include some images and text to put forward their message. But looking into the present case scenario, doing this is simply not enough. Video marketing with explainer video containing an effective sales quotation can turn the tide towards you. There are certain facts that prove it better:-

Edgar Dale’s Theory

Edgar Dale, an American educator was the founder of the cone experience. He made several crucial contributions to audio and visual instruction. He devised a methodology that evaluates the efficacy of the content present in motion pictures. Edgar made it clear that an explainer video defines, describes, add a scope for the audience to stand glued for a while. The users can actually take the final step of following the call to action leading to final sale of the product.

Audience Get Decisive with Explainer Videos

A recent poll shows that 90% of people who do online shopping find explainer videos interesting than other modes of promotion and above all they are able to make decisions. Whether it is to know about a product or simply reading the testimonials of customers, sales go higher with explainer videos. The customer can very well asses his or her decision on buying the product or going for something else.

Share Short and To the Point Explainers

You have an engaging Call to Action (CTA) but it is of no use if the video gets irritably long. The attention span of customers is shorter and videos less than 15 seconds are ones that get social exposure through sharing. Therefore, the need of the hour is to get engaging short content in explainer videos that work well on your ROI.

Explainer videos are a must-have for businesses to communicate their brand messages. Whether it's a complex idea or a creative solution, explainer videos leave a lasting impression on customers to learn more about your products and services.

To analyze if you are on the right path leading towards your target audience, get an explainer video for your service. Silver Bazel provides video creation services and will create an Explainer Video for you. Give a sure shot visit to the company website www.silverbazel.com or call at (+91) 8881 380 380.

All queries and suggestions are welcomed. Please e-mail at contact@silverbazel.com

Wednesday, 11 October 2017

‘Call to Action’ in Explainer Videos- Make it Effective


With the advent of motion graphics and whiteboard animation, explainer videos very well adapt the concept of animation which is inter-mingled with intellectual content meant for the target audience. The next important thing is to add an effective ‘Call to Action’ part which usually comes at the end of the video and is regarded as the most crucial and conclusive part. Explainer videos are effective in making a story tell its tale and also bring forth the product of importance thereby making an impact into the world of business promotion with its unique way of storytelling.
There are companies using short length 20 second teasers of most happening corporate videos created by them. These videos are posted in Facebook each month and have enough clickable material, for the clicks to come and incite the viewers to stick to the video. This is a very well thought off strategy, of using short renditions of otherwise long videos, keeping the audience engaged so that they can relate to the CTA at the end.
CTA’s have the capability to drive your potential audience into becoming your business clients. You can include an effective CTA through different ways, to make the audience go for the product and services.
Here are some ways to include ‘Call to Action’ (CTA’s) in videos:-
  • A share button can do the trick and make your videos viral in a snap of time. Implement one and see it do wonders within your ‘Call to Action’ section.
  • Put links targeting your business, which will make it easy for the customer to pay a visit to the website and become ultimate user of your products and services.
  • Clickable annotation towards the end of the textual part of the video or in the contact us frame will help drive traffic to your website.
‘Call to Actions’ can therefore, make the viewer stick to the video and achieve a rate of response from him.

Silver Bazel creates amazing explainer videos with specific and very effective call to action frames designed in an innovative manner by adding animated graphics and effects to the texts and images. There are team of expert minds working on the animation and overall content of the video. To know more visit the corporate website at www.silverbazel.com or call at 8881 380 380. Likewise, e-mail Silver Bazel at contact@silverbazel.com with your queries and suggestions. 

Friday, 6 October 2017

Explainer Videos - The Best Option in a Really Busy World



Being assertive on the methods of business promotion in a really busy world is considered a challenge. But with explainer video and the way it promotes the company and its product, it is an all total different scenario. The videos have text animation along with 2D and 3D visualization.
Explainer video is the use of technology like visual graphics with character animation to create videos that matter. It is also the use of certain other types of animation or simply the use of info-graphics to bring forth an idea for business promotion. It is done in the most innovative manner through Explainer videos.

The Time Factor

We are into a world which is bound by time limits. There is hardly any scope for things other than those that matter. Why not incorporate an explainer video to make things easy? Add some innovation into the way your sales pitch is relayed to the audience.

The idea is to incorporate something so that people find time to view your business promotion material. Adding a story and relating to the audience is a must and an explainer video works on the set guidelines where the audience gets to relate with a problem which might be the problem of their lives and then is offered with solutions in the video itself. This will therefore make the audience interested enough to watch the entire explainer video.

The Facts to Know

The research on the responsiveness of viewers after visiting a website reveals that a time duration of 10 to 20 seconds is just enough to catch attention or otherwise get distracted and resort to other interesting website. The research points out that explainer videos understands the very need to add interactive elements and work on the sales pitch which is concise and has the required amount of animation in it.


Explainer videos break the usual monotony and because of this reason we have an explainer video company known as Silver Bazel that caters to video creation solution and animation services. To know more and avail the explainer video creation service call at (+91) 8881 380 380  or send e-mail for queries and suggestions at contact@silverbazel.com. Visit the company website at www.silverbazel.com.

Tuesday, 26 September 2017

How to measure your Explainer Videos Performance?


People are prone to short attention spans and looking into this it becomes crucial to have something engaging to induce them to buy the product that is being promoted.

How do you measure a video’s performance? After you upload your explainer video in YouTube or other channels the next important thing is to make certain how well your video is doing on the charts and how well it reflects user interaction to the optimum level.

The person, who uploads the explainer video, needs to gather information from the statistics available on the performance of the video. Based on that information you should optimize your video both the past and future ones.

Audience Reach

Watching out for the views is the first and foremost thing to do after you have successfully uploaded your video. By reach we mean, reaching the right audience by keeping a check on the target demographics and also watching out for the total no of views and the percentage of it.

The YouTube Graph

The graph that YouTube provides relay to us data like –1) When the viewer drops off at which section. 2) Analyze the content like what exactly is making the audience leave your video midway and 3) what it is about the video that is causing people to abandon the content and leave. You will probably learn on certain things like use of word or prolonged video timing that is the reason for it.

The Subscriber’s Count

The person posting the video should analyze it with regard to the number of subscribers who are looking forward to more updates in your YouTube channel and check the most likable of them all. You can also view the complete list and also from which country they belong including their date of joining the subscriber’s list.

With these quality checks on the performance of your video upload, you will surely be making higher claims with the video returns and will be able to analyze the video statistics in a better manner.

Silver Bazel fulfills the unexpected with what it counts in a video and they ensure you have the right sales material working for you. To know more visit at silverbazel.com or call at 8881 380 380 . Email us further at contact@silverbazel.com

Tuesday, 19 September 2017

Video Marketing Techniques that Work


A recent survey reveals some amazing facts on how explainer video marketing leverage business promotion and make a company popular. The publishing world whether it relates to print media, social media or company website, keeping the audience stick to the video is one key aspect throughout the active session of website. There are some techniques that do wonders to the key metrics of the video available after it shared to the World Wide Web.

The Stats Say it All

Any business endeavor can get world wide acclaim through 3D animation promotional videos by putting into use right promotional strategies used in the accurate zones. 90% marketers are using video in their campaigns and a promotional explainer video is the name behind the many increased conversion rates exceeding up to 80% when compared to the earlier stats.

Something Engaging

Are you with the tide that concentrates more upon the engagement factor and elements to add in video that will make your audience stay for long? Either use promotional thumbnails that say much about the video through a little snapshot of the video in its thumbnail or at least a page that will work well when added as a thumbnail. The preview image can be the first frame of the video or the frame where the company is introduced to the audience. Sometimes the preview image can also show short snippets of the entire video to give an idea on what the explainer video is about. 

Emphasis on Product

The product page is essential and is the core point where the video call to action will be taken into consideration. It is product that the user is keen to buy and is therefore referring to the video at the first place. A common explainer video marketing trend is to generate interest and a product is introduced best by highlighting not the basic but the essential attributes of the same.

Silver Bazel has a clear cut approach when it comes to creation of explainer video with all aspects taken care off in the best possible manner. Check out the website to know more on the steps involved in the production of explainer videos, visit at www.silverbazel.com. Need an explainer video? Call us at +91 8881 380 380 and likewise email queries at contact@silverbazel.com

Thursday, 14 September 2017

Responsive Websites with Explainer Videos


If you are into a business and want to increase its viewership, one sound advice would be to go online. The World Wide Web will help you succeed. All you need is a domain relevant to your cliché market and a website that will make your business live and happening. If a website is designed properly and looks attractive and has an explainer video in it, there will be more visits to it and hence communicating the website’s message in a more effective way.

Coming up with a website is good idea and one big step towards giving your business the acclaim it deserves. Web development relates to a comprehensive set of tasks which works in liaison with what the client needs. The development process involves non-design elements like markup, coding and content management system.

Responsive Website Design 

The content, design and performance of a website are necessary across all devices to ensure usability and satisfaction. If you want to improve the look and feel of your website, give a more responsive web design which is compatible with a variety of devices.

SEO Friendly E-commerce Websites 

Web Development with explainer videos is an altogether combined effort of the developers to come up with static and dynamic website with multiple language support, FTP server support , maintenance along with explainer video creation with 2D and 3D visualization in it. Corporate e-commerce website designing is combined with on-page search engine optimization (SEO) with descriptions, Meta keywords and Meta titles added into the source code.

Why Explainer Videos?

It will help increase conversion rate and lower the bounce rate with responsive website design.
Compatible with a fully functional e-commerce website with a shopping cart design.
Complete visual presentation though graphics and animation on banner.
Cost effective and easy to implement designs.
Explainer videos can be played and is compatible with all types of latest mobile devices.

Silver Bazel can be the ideal choice for you in giving a new look and feel to the website designed for you along with an equally relevant explainer video with 2D and 3D animation and 3D visualization. This web development and design company believes in customer’s satisfaction to consistently meet with client’s needs as highest priority and also retrieve higher ranking in search engines. To know more on explainer video, website development, 3D animation videos visit www.silverbazel.com, give a call at +91 8881 380 380 or send e-mail at contact@silverbazel.com

Wednesday, 26 July 2017

Explainer Video- Pay Heed to the Essentials



Are you in need of an explainer video? There are so many to choose from and you can actually get perplexed on your choice of which one to look at and then finalizing and adapting one idea that really sticks. You can’t be wrong but yes you can lag behind and might not lead the crowd. It is important here to note what will make your explainer video stand out and make it more interactive.

Here are some essential traits to share:-

The motion graphic you use should very well fit in with the storyline and you much pay heed to it to avoid going off-track and drift from the actual promotion that you intend to do. Some explainer videos enhance the performance of the video with the use of kinetic typography and motion graphic, plus the consistently smooth background music, helps viewers focus more on the content of the video.

Sometimes being laid back works and we are referring to the real groovy versions with casual-tone script and laid-back voice-over make for a light video that’s still compelling to watch. This meand that the voice over is not superseding the company product features and other traits that makes a company distinct from others in competition.

With Silver Bazel there is little scope to get laid back with the production of a video. The company makes sure there are much needed interactive elements in the video and a certain level of detailing to make the video self-explanatory in nature.  To know more on how explainer videos are created or to watch some of the explainer videos at Silver Bazel, visit at www.silverbazel.com.

Interested in Explainer videos then why late? Call us at +91 8881 380 380 and likewise you can email queries at contact@silverbazel.com

Saturday, 22 July 2017

Explainer Videos- The Ideal Option for Maximum Gains



In the modern day world, what we see is often believed and video and animation are two powerful tools coming in one potent package. Yes off course you need the will to do it but more than that one should also analyze the effectiveness of all that hard work and effort you have given over a video. Explainer videos are ideally made to generate maximum returns with higher value given to the product portfolio which is presented in the most viable manner backed by an excellent story line and something catchy which makes the audience curious for more.



Simple is the Call



According to Steven Johnson's discussion of the creative process, take for example the video with the title “Where Good Ideas Come From”- we find it simple, succinct, and it's a topic everybody wants to know about. It’s a highly informative video.” This therefore makes us aware of the fact that “It is good to be simple” as being simple also means to the point and not over exaggerating a point so much so that it becomes recursive and boring.



Self Proclaiming



Does your video communicate with you? Yes, it might sound fanatic but the idea is that your video should do the talking for you. You should be ruminating on the fact that your video creation is an explainer video and the main motive of it would be to explain and be in verbal terms with your audience. Your audience will not directly communicate but the video that they are watching should communicate with the mind that is asking questions and the video should be able to answer their queries. 

An explainer video is the ideal choice today and if you have still not incorporated one then it is time now to go for the take. Whiteboard Animation explainer videos may be the perfect partner for you or maybe you need best consultation on the type of video that work best for your business.  Check out the portfolio section that describes the types of video created at Silver Bazel, explainer video company. It has the best team of voice over writers, sketch artist and animators to create 2D and 3D motion graphic explainer videos. Visit at www.silverbazel.com or call at +91 8881 380 380 and likewise email queries at contact@silverbazel.com

Wednesday, 28 June 2017

Video Engagement in Explainer Videos – Analyze the Key Metrics


Experts are of the opinion that one should analyze the key metrics. Video marketing leverage business promotion and make a company popular. There were around 600 marketers agreeing to the fact that around 90% marketers are using video in their campaigns and a promotional explainer video has a positive impact on their business increasing their conversion rates to 80% than what it was earlier. 

Any business endeavor can get world wide acclaim through promotional videos by putting into use right promotional strategies used at the right time. A recent survey reveals some amazing facts on how audience  engagement is essential for a videos success. 

How can you define audience engagement? 

According to Jason Allan Scott, author of the best selling ‘Entrepreneur Series’ of books- “Engagement is the attendee of the event doing the thing you want them to do. A piece of engaging content in a video, therefore, is something that successfully inspires the action it was designed to instigate; but secondly it is also about what the attendee wants and what they walk away with after the video is over.”

However the definition differs from person to person, but there are two strong points to note audience engagement is inspirational so that the action that is expected from the audience is taken forward and the second is that the engagement of the audience depends upon the correlation of the video content to what the audience want and what they get to see till the end of the video. 

Some Stats that Prove it Better

A recent quote makes it further more evident that engagement has to happen within the first 10 seconds of watching a video. Even a gold fish has more attention span that human which means human attention span is on the lesser side and therefore this makes it more challenging for business to aggravate sales through promotional methods. Videos however help business meet this challenge of engaging audience attention through an exciting storyline, reliable information, and info graphics and through motion graphic animation. 

For an explainer video to generate optimum results, audience engagement is something which matters a lot. The publishing world whether it relates to print media, social media or company website, keeping the audience engaged throughout the active session of website visit was mandatory. Here the need of the hour would be to carefully analyze the factors or key metrics that will help in capturing interest and involvement of the viewer. Such viewers can then become future customers to the business enterprise that is being promoted. 
   
To know more on how explainer videos are created or to watch some of the explainer videos at Silver Bazel, visit at www.silverbazel.com. Interested in Explainer videos call us at +91 8881 380 380 and likewise you can email queries at contact@silverbazel.com

Saturday, 24 June 2017

Explainer Videos– The Key Essential Points to Note



Some key things matter for your business explainer and if we look into statistics of the National Center for Biotechnology, we get aware of the fact that 10 seconds are crucial for video engagement to take place where the average recorded attention time is just 9 seconds.

These statistics correlate to the present times when the attention span of a person is getting short depending upon the tasks he is engaged to and off course on his interest level. This comes with a bang and can drift apart the lives of sales promotion executives across the globe. Now the obvious question- How to keep your audience engaged?

The first and foremost thing to understand here is- what will make the audience tempted enough to hit the play button? Two most important points of consideration are the thumbnails of the explainer video that will display before the videos plays and secondly the length.

Video Thumbnails

Thumbnails are small images that represent a video and also relate to the key point of the story behind the video. It is mandatory to choose the thumbnail image wisely so as to influence readers to go for the play button and watch the video. Then, the next thing is the length of video. Sometimes an extremely busy business person might check the length of video before even considering watching it. If the video has a shorter length it will be watched more and the audience can find it engaging.


Explainer Can be 45-90 Seconds

We must agree to the fact that the potential viewer can get engaged to any video for a short span of time. During this time what he would be looking at is something which is short and needs less time to concentrate. Keep your videos between the time duration of 45 to 90 seconds or else they can feel bored and will switch over midway. Highlight the key points and things that make you distinctive from other counterpart businesses.


Silver Bazel knows what works and therefore creates explainer videos that are short, to the point and best represent your company. The team that works on the video has expertise to create really concise but effective videos for its clients. To get an instant quote call at (+91) 8881 380 380 or email at contact@silverbazel.com

You can visit the company website at www.silverbazel.com .

Tuesday, 20 June 2017

Explainer Videos - The Best Option in a Really Busy World



Being assertive on the methods of business promotion in a really busy world is considered a challenge. But with explainer video and the way it promotes the company and its product, it is an all total different scenario. The videos have text animation along with 2D and 3D visualization.
Explainer video is the use of technology like visual graphics with character animation to create videos that matter. It is also the use of certain other types of animation or simply the use of info-graphics to bring forth an idea for business promotion. It is done in the most innovative manner through Explainer videos.


The Time Factor

We are into a world which is bound by time limits. There is hardly any scope for things other than those that matter. Why not incorporate an explainer video to make things easy? Add some innovation into the way your sales pitch is relayed to the audience.

The idea is to incorporate something so that people find time to view your business promotion material. Adding a story and relating to the audience is a must and an explainer video works on the set guidelines where the audience gets to relate with a problem which might be the problem of their lives and then is offered with solutions in the video itself. This will therefore make the audience interested enough to watch the entire explainer video.


The Facts to Know

The research on the responsiveness of viewers after visiting a website reveals that a time duration of 10 to 20 seconds is just enough to catch attention or otherwise get distracted and resort to other interesting website. The research points out that explainer videos understands the very need to add interactive elements and work on the sales pitch which is concise and has the required amount of animation in it.

Explainer videos break the usual monotony and because of this reason we have an explainer video company known as Silver Bazel that caters to video creation solution and animation services. To know more and avail the explainer video creation service call at (+91) 8881 380 380  or send e-mail for queries and suggestions at contact@silverbazel.com. Visit the company website at www.silverbazel.com.

Saturday, 17 June 2017

Business Explainer Videos -Go Viral with a Difference



Companies take every possible measure to promote their business and are now using video creation services as one proven technique for lead generation and better marketing with brand promotion. Get into the habit of going deeper into things before accepting the reality which can be superficial at times. Going viral with just the uploading of explainer videos and promotion material is not enough. Know more from the points given below:-

Social Media Insights

Each and every Facebook post that you make does not end the story there itself. The image or video posting get visibility and also get likes and shares. But there is more to it, which leads you to the insights page where you can get the status of where your video stands and how it is doing after going viral. You can check for views coming for the video, country from where we can see maximum visitors to the video and other actionable statistics and keep changing depending on the number of views and likes. Uploading your explainer video in Facebook business page or creating a YouTube channel is therefore, the key determinant towards making a video popular so as to generate higher returns.

Effect on Conversion

Conversion matters and we are very well of the fact that video marketing sees a 25% more conversion rate than any other medium. This therefore requires you to go ahead and create an impactful video with the best features of your product highlighted in the most appealing manner. This can be done through both motion graphics animation and info graphic if done in the most tactful manner so as to promote business and bring you leads. You can make the CTA call for more business to you by adding stuff like ‘subscribe’, ‘Sign In’ and ‘e-mail’.


Explainer Videos are ideal options today to get maximum clicks to the company website of your business. Whether a startup or established business explainer video are must for effective brand promotion.  Silver Bazel is into creating captivating explainer videos that targets your potential market. Contact on +91 8881 380 380 to get an instant quote today. Have something to ask? Please e-mail at contact@silverbazel.com

Thursday, 15 June 2017

Explainer Videos –Best B2C Solution with Compelling Script




We have experts talking about Explainer Videos and agreeing to the fact that Explainer videos grabs much of the attention if the sales pitch explains the essentials of the company product and its services. The basic aspect that we can relate to is the ‘Power to Explain’. How to explain? Explanation can be in long paragraphs that elaborately describe your company and the service it caters to but this is something websites no longer have and neither are they interested. Webmasters need something which is visually attractive, interesting and well explained in the most thoughtful manner.

Explainer Take Care of Customer’s Perspective

The next few lines explain in detail on how explainer videos looks into the customers point of view before taking the first step towards video creation. Facts reveal that explainer videos takes into account the problems faced by the customer who will actually be enjoying the benefit of the product and how it can be the possible solutions to all their worries. Video marketing help in emphasizing the sales pitch and actually relate to the customer’s problem. In this way explainer videos serve as the best B2C solution that promoted your company services to the right channel.

Do you have a compelling Script?

Having a compelling script is the crux of an explainer video without which video creation becomes a simple waste of time. There has to be something relevant in the form of a story line and also the voice over that interacts with the audience and help them make decisions. Scripts are the foundation and it should have elements that clearly explain the company’s effort and motive behind introducing their value added product and how the audience will benefit out of it.

Explainer videos create the benchmark that is needed for your sales pitch and to make it possible you need the ideal video creation service. Silver Bazel is the ideal choice and is an explainer video company based in Noida, the technical hub. For more insights on how to get the service call at (+91) 8881 380 380 or email at contact@silverbazel.com

Visit www.silverbazel.com and have a look at the company portfolio section.

Saturday, 10 June 2017

Business Promotion with Video Marketing- Are you ready for it?



Any business endeavor can get world wide acclaim through promotional videos by putting into use right promotional strategies used at the right time. A recent survey reveals some amazing facts on how video marketing leverage business promotion and make a company popular. There were around 600 marketing respondents who were of the opinion that around 90% marketers are using video in their campaigns and a promotional explainer video had a positive impact on their business increasing their conversion rates to 80% than what it was earlier. 


Audience Engagement

How can you most possibly define audience engagement? It is the fact of being involved or the process of encouraging people to get interested to know about the work of an organization. For an explainer video to generate optimum results, audience engagement is something which matters a lot. The publishing world whether it relates to print media, social media or company website, keeping the audience engaged throughout the active session of website visit is mandatory. Here the need of the hour would be to carefully analyze the factors or key metrics that will help in capturing interest and involvement of the viewer. Such viewers can then become future customers to the business enterprise that is being promoted. 

   
Adding a Preview Image of Video 

Use Explainer video preview images that will possibly make the audience click the video out of interest.  The preview image will be the one that best represents the video and its vital characteristics. The web media uploads that we do will ask the one uploading the video to select or add thumbnails to the video that act as preview image. A preview image can be the first frame of the video or the frame where the company is introduced to the audience. Sometimes the preview image can also show short snippets of the entire video to give an idea on what the video is about. 


Product Page

The video creator should assess the importance of a product page. A common marketing trend is to generate interest and a product is introduced best by highlighting not the basic but the essential attributes of the product. Special care should be taken in designing the frame where you will be naming the products and services of your company in the video. People should get aware of the product and also let them know what makes your company product distinct from the others. There has to be an interactive presentation of the product page and all its elements including the script that is used for the voice over. The voice over should clearly describe the product and how it will benefit the user. 



To know more on how explainer videos are created or to watch some of the explainer videos at Silver Bazel, visit at www.silverbazel.com

Interested in Explainer videos call us at +91 8881 380 380 and likewise you can email queries at contact@silverbazel.com

Tuesday, 23 May 2017

Five Essential Traits of Whiteboard Animation in Explainer Videos



Whiteboard animation for videos is one of the most viable and economical methods used to do advertisement and bring out the sales pitch in the most effective manner. Whiteboard do not encourage fluff and therefore are regarded more realistic in nature.

There are five essential traits of whiteboard animation:-


Animation that is Entertaining

Before finalizing any video, the animator has to ascertain the level at which it provides entertainment to the viewers. The animation industry clings on the fact that the viewer needs entertainment and at the same time a message is being conveyed to him. Whiteboard explainer video stand as a source of entertainment, the moment the animation starts with the sketching until the final character is drawn over a whiteboard. This stands as something which will entertain the viewers.


Greater Flexibility to Market it

Whiteboard animated explainer videos are flexible and adaptive to whatever the subject line or the topic of concentration stands to be. It means that any topic can mould in beautifully with the help of a powerful story line and voice over.


Help Channelize Audience Attention

Due to its creative method of relaying the message through sketching on whiteboard, this animation technique can grab viewer attention by showcasing the art of drawing and writing done through hand motion and is animated accordingly.


Can Narrate a Powerful Message

Narratives are most often ignored for their lengthiness but with whiteboard animation in explainer video, each and every detail of the story is carefully watched for because of its interactive presentation technique.


Properly Explains the Call to Action

The Call to Action (CTA) can turn the sales tide towards you and it is most effective in whiteboard animation. Whiteboard animation can become specific with the ‘Call to Action’ through whiteboard sketching where the message is clearly sent forward through visually appealing drawings and powerful catchy texts.


Silver Bazel caters to explainer video creation through whiteboard animation and has a team of expertise working on whiteboard animation projects. Each and every whiteboard animation is done with utmost precision, keeping in mind, what the client’s needs are and how well it is met. To know more visit at www.silverbazel.com.



Silver Bazel can be reached at (+91) 8881 380 380. Email at contact@silverbazel.com for queries and instant quote on the services. 

Thursday, 11 May 2017

The Importance of ‘Call to Action’ in Explainer Videos

Explainer videos are making an impact into the world of business promotion with its unique way of storytelling. With the advent of motion graphics and whiteboard animation, explainer videos very well adapt the concept of animation which is inter-mingled with intellectual content meant for the target audience. The next important thing is to add an effective ‘Call to Action’ part which usually comes at the end of the video and is regarded as the most crucial and conclusive part.
Companies like Vimeo use, short length 20 second teasers of most happening corporate videos created by them. These videos are posted in Facebook each month and have enough clickable material, for the clicks to come and incite the viewers to stick to the video. This is a very well thought off strategy, of using short renditions of otherwise long videos, keeping the audience engaged so that they can relate to the CTA at the end.
How to Include 'Call to Action' (CTA)
CTA’s have the capability to drive your potential audience into becoming your business clients. You can include an effective CTA through different ways, to make the audience go for the product and services.
Here are some ways to include ‘Call to Action’ (CTA’s) in videos:-
  • A share button can do the trick and make your videos viral in a snap of time. Implement one and see it do wonders within your ‘Call to Action’ section.
  • Put links targeting your business, which will make it easy for the customer to pay a visit to the website and become ultimate user of your products and services.
  • Clickable annotation towards the end of the textual part of the video or in the contact us frame will help drive traffic to your website.
‘Call to Actions’ can therefore, make the viewer stick to the video and achieve a rate of response from him.


Silver Bazel creates amazing explainer videos with call to action frames designed innovatively by adding animated graphics and effects to the texts and images. There are team of expert minds working on the animation and overall content of the video. To know more visit the corporate website at www.silverbazel.com or call at 8881 380 380. Likewise, e-mail Silver Bazel at contact@silverbazel.com with your queries and suggestions. 

Monday, 1 May 2017

Explainer Videos – Are you measuring your Videos Success?



Explainer Videos are soon becoming an integral part of video marketing strategy that goes viral in a quick span of time. You have very well spent a considerable amount of time and money in creating a Video and have uploaded it online. Your work does not end there. According to you, your explainer video is bound to do well but what lies next is an effort to analyze how well it is generating returns. It is about measuring the key metrics.


Analyzing the Viral Statistics

It is not just about looking at the number of likes and shares you get through social media exposure, there is more to it. Analysis of how your video is doing once it goes viral, acts as a determinant towards your videos success. Are people watching it? Are they watching the explainer video for leisure or they are serious buyers? Are they watching the entire video or following the ‘Call to Action’? These are questions that should be answered justifiably.


The Reach

How fast is the video catching attention is something often ignored after the video is uploaded but a periodic check on it can serve helpful in analyzing that whether the video is doing fine or need a revamped version. Are people watching it and how are they making attempts to reach out for the product that is being promoted? The traffic to the page and the number of plays and views to the video is another key factor to concentrate upon.


Social Media Insights

Uploading your explainer video in Facebook business page or creating a YouTube channel is another key determinant towards making a video popular so as to generate higher returns. After uploading a video to the YouTube channel or Facebook page check for the key metrics that best describe the performance of the video. The right hand corner just where the Video play screen is present we can see the likes and dislikes to the video and a click on the analytics tab will direct you to the page that has all the information including the graph showing maximum clicks and the point of origin of such clicks.


Effect on Conversion

Explainer videos have the potential and regarded good option to increase conversion by 25%. This is possible only when video viewers are complying with the call to action (CTA) process. It can be things like ‘share video’, ‘signing up to newsletter’ ‘Subscribe to Video’ or ‘E-mail Us’. Make sure the video is engaging enough to keep the audience attention intact till they reach the Call to Action video frame.


Getting an Explainer video for your business is easy with Silver Bazel offering its services with quality videos and the right sales pitch to get going with the promotion of your business. Silver Bazel designs captivating explainer video that targets your potential market. Contact us on +91 8881 380 380 or email at contact@silverbazel.com to get an instant quote today. Visit at www.silverbazel.com